Dealdoc is a sales deal management tool for developers and founders. The idea was to create a minimal, developer-first UI that felt clean and logical, while helping users track, manage, and close sales deals more efficiently.
The challenge:
The founders had clarity on the product’s core, but wanted the UI to be simple enough for fast adoption and structured enough to support scale. We had to strike the balance between a powerful backend system and a UI that felt lightweight and unbloated.
My role:
I led the end-to-end design for the platform — wireframes, UX flow, and final UI system. I collaborated directly with the founder and his dev team, helping translate complex requirements into frictionless interactions.
Product decisions that mattered :
Tab-based navigation for workflows so users don’t feel overwhelmed
Multi-stage deal views to track progress, tags, and filters clearly
Quick actions and one-click updates across the UI to reduce effort
Designed a structured input system to keep messy deal info clean and standardized
Used a neutral, light-first theme for focus and clarity
Results:
The product became faster to use, easier to onboard, and structured enough for scale. The team used the designs to demo to early customers and onboarded multiple users within the first few weeks.
We also built a "power search" which is AI assisted for users to find notes, deals, actions, history within a single tab.
